Brief CV
Executive Activities
#
Executive Activities Titles
Name of Organization / comment
Starting Date
Termination Date
1
Theses supervised
#
Title
Persons
1
Investigating key antecedents and outcomes of self expressive brand
نسرین فیاضی
2
Investigating the effect of brand prestige on brand resilience for counterfeits
سمیرا درخشاندل
3
offering model to improve customer experience based on distribution omnichannel
فهیمه قره سوفلو
4
Investigating the effect of materialism and consumerism of brand preference
معصومه عسگری
5
Evaluating the effect of culture on consumer behavior from the perspective of social identity in social media
عمید جمشیدی نیا
6
The impact of alliance portfolio diversity on open innovation and sustainability based on organizational ambidexterity
الناز حمیدی مهر
7
Investigating the effect of absorption capacity on organizational performance based on innovation ambidexterity
مهسا سماواتی
8
The effect of personal branding on competitive advantage based on the role of brand love and brand promise
پگاه پورمددی
9
Designing a marketing planning paradox management model in start-ups
محمود طالبی پورچرخابی
10
Investigating the effect of anthropomorphism on impulse buying based on materialism and value
عارفه مشهدی
11
Considering consumer s extrinsic and intrinsic motivation factors of willingness to contribute information
مهدی محمدنیا
12
Investigating the effect of consumer self-construal on the bandwagon consumption and status consumption of luxury products
شکیلا باختری
13
The effect of brand cultural symbolism on brand equity based on prestige, brand authenticity and brand valuation
نیما شاه حسینی
14
Investigating the effect of green labeling on green brand change with the mediating role of doubt and brand equity
محمد صدیقی
15
analyzing the effect of brand schizophrenia on brand performance with the intervening factor of brand identity, brand positioning and brand loyalty in social media
پریناز اقانصیری
16
The impact of social comparison on brand loyalty the mediating role of brand addiction and self-esteem
مصطفی موسوی
Theses advised
#
Title
Persons
1
Identifying the Challenges of Electronic E-trust from the Users Perspective
علیرضا قادرمزی
2
Examine the impact of nostalgic brand positioning strategy on brand equity with mediating role of brand love
لیلا شفیعی
3
A study of brand loyalty based on the role of brand experience and its drivers
سینا حائری سرشکه
4
Studying and ranking factors that affecting purchase of national products versus foreign products based on analytic hierarchy process (A survey on home appliance in Tehran)
الهام رضایی
5
the impact of branding in develoment of the iranian international business opportunity considering the factors affecting them
فرناز وحیدی تقوی
6
investigating the impact of the Consequences of Corporate moral violations on customer’s behaviors in social media platforms caused by customer perceived hate
حامد زراوندی
7
An Investigation of the impact of key factors on success of online Market places
کیوان توکلی دستجردی
8
Examining the antecedent and consequences of consumer brand engagement in social media
محمدامین سفیدیان
9
Evaluation of the effect of product quality and country of origin image on intention to buy dental equipment products Made By Iran
محبوبه مشتوفر
10
Designing a customer experience management model for Online Shopping of tourism services: Mixed Method
هنگامه مهدور
11
Experience of gamification marketing activities impact survey on brand passion’s dimensions(obsessive brand passion and harmonious brand passion)
لیلا مختاری کرچگانی
12
Exploring effective factors on Instagram influencers selection by SMEs (case study: cosmetic SMEs)
نگین ملکی
13
Impact of the quality of after-sales services on customer retention with the role of mediator brand image. Case study: Faratel's customers
عبدالله کوزه گر
14
testing effect of antecedents and dimensions of CBE on brand relationship quality in social media
ارزو رییسی دهکردی
15
Identifying Behavioral Intention in Online Social Networks in the Tourism Industry Using Social and Individual Antecedents.
میعاد پورانیان
16
The role of customer experience for loyalty and participation in word of mouth advertising: with the mediating role of customer delight, customer equity, and customer satifaction (Case Study: Hotel Industry)
نسیم امرایی
17
Investigating the role of emotional intelligence on export performance based on the dimensions of communication atmosphere
امید دارینی
18
Analysis of antecedents and outcomes of destination brand authenticity: Case of Iran
صهبا غفوری اصل
19
Investigating how to form a sustainable competitive advantage based on ambidexterity capabilities and sustainable agility
فائزه وزیری شمس
20
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اتنا رستم زاده
21
Investigating the formation of customer citizenship behavior based on two interactive and psychological approaches by evaluating the common role of value co-creation, mindfulness and pride.
رویا موسوی کیفته
22
The role of business intelligence on new product development performance based on the mediating role of technological capabilities, product innovativeness, product lean launch and corporate entrepreneurship
رضا ابراهیمی
23
The influence of marketing orientation on the Marketing performance of small and medium-sized enterprises : mediated marketing advantages and marketing strategies ( case study : small and medium-sized companies in Afghanistan )
عصمت الله امیری
24
The Relationship between Human Resource Strategy and Leadership in Maximizing Productivity and Brand Development in Organizational Jobs
ساسان زارعی
25
Identifying the Impact of the Green Brand Switching Behavior based on drivers and Barriers of Green Experimental Satisfaction (Case Study: Cosmetic Industry- L'Oréal)
شقایق لطفی زاده
26
Investigating the Effect of Social Media Marketing Activities on Customer Lifetime Value (Case Study : SAIPA Company)
مهدی نیکونام ایرانی
27
Designing and explaining the pattern of the effects of the country of origin on the consumer's purchase intention in the home appliance market
مهدیه فیضی
28
Investigating the Effect of Gamified Benefits on the Purchase Intention of Customers in Iranian Online Stores Based on Two Approaches: Value-based and Customer Engagement
غزاله سلیمانی
29
Investigating the Effect of Green Performance on Experimental Green Quality and Green Loyalty Based on the Mediating Role of Image, Satisfaction and Equity
مهرناز علیمرادزاده
30
Investigating the effect of brand anthropomorphism on customer buying intention based on the mediating role of perceived warmth and social presence
فاطمه صفری کلاچائی
31
Investigating the effect of instant purchase on repurchase intention with mediating the role of post-purchase heterogeneity and loyalty
پویا محمدپورنعمت سرا
32
Investigating the consumer socialization approach in understanding the avoidance of advertising on social media platforms
محبوبه رضایت
33
The effect of brand gender on word of mouth marketing with the mediating role of brand love, and brand identification on the Instagram social network
عاطفه خدادادی
34
Investigating the way of formatting consumer loyalty to luxury brand based on brand-consumer attribution and conspicuous consumption process
ارادا مارکاریان
35
Provide a model for the performance evaluation university of Kharazmi administrators with Balanced Scorecard (BSC) approach
ساسان زارعی
36
Investigating the effect of organization resiliense and international entrepreneurship on the intensity of exports of small and medium enterprises
مریم رشیدی داراب
37
Investigating the Factors Affecting the Real Use of Social Networks and Its Impact on Purchase Intention
مجتبی جدیدی
38
Investigating the factors affecting marketing orientation and its impact on improving the performance of startups( Case study located startups in Science and Technology park, university of Tehran)
فاطمه حجازی
39
Investigation of flow experience in augmented reality technology based on virtual limonoid theories and uses and gratification theory
لیلا عمادی صادقی
40
Investigating the intention to buy based on Conspicuous consumption and the factors affecting it
پوریا خزائی
41
Investigating the effect of brand gender on purchase intention
حمیدرضا هدایتی
42
Investigating the effect of cognitive and affective aspects on Consumers' behavioral response in Online Behavioral Advertising
علی صالح گوهری
43
The effect of Social Media use on Corporate Performance by Mediating Role of New Business Initiatives, Innovation, Self-renwal and proactiveness in tehran small business
فریبا وکیلی
44
Investigating the Effect of Innovation Culture on Market Performance with the Mediating Role of Marketing Innovation and Product Innovation(Case Study SHAHR Bank, TEHRAN)
محیا قربانی
45
The influence of international orientation and organizational innovation on export performance based on the moderating role of technological innovation and product innovation.
علیرضا فرج نژاد
46
Investigating the role of online collaborative redistribution second-hand shopping platforms on satisfaction and eWOM with the moderating role of perceived technological innovativeness.
سعید شیخی
47
Investigating the effect of augmented reality features on the formation of psychological inspiration and its consequences of a marketing perspective
مجتبی یوسفی دوگوری
48
Investigating the creation of social value in the entrepreneurial process through the impact of dynamic capabilities of exploration and exploitation on product innovation
فرناز ابراهیمی داریان
49
THE impact of consumer vulnerability and flexibility on word of mouth and brand equity with the mediating role of consumer satisfaction and moderation of consumer adaptability
حدیثه غلامی
50
Investigating the international performance of organizations based on strategic alliances, strategic agility and Ambidexterity of the organization
پیام پرتوی نیا
51
The Impact of Perceived Social Responsibility on Employee Customer Oriented Citizenship Behavior Mediated by the Company Image and Voluntary Employee Activities Related to Corporate Social Responsibility (Case Study of Digikala Company)
احسان روحانی
52
Investigating the role of knowledge acquisition capacity, market orientation and strategic capabilities of social networks on business model innovation
حانیه پرتوی
53
Investigating the effect of perceived ease of use and firm reputation on online repurchase intention and trust as mediator and habit as moderator
رضا پارسی
54
prioritizing the effective factors in selecting neural marketing techniques in sustainable production (Case study of Iranian food industry)
مصطفی فائقی
55
Investigating the effect of the country of origin on the intention to buy domestic car in Iran
امید شیانی
56
The Impact of Perceived Social Responsibility on Customer Citizenship behaivour Mediated by the Company Image and customer trust (Case Study of Digikala Company customers)
احسان روحانی
57
The Investigating the effect of Green Marketing Strategy on Competitive Advantage in order to improve Business Performance
هانیه لشکری کلات
58
Investigating the formation of psychological brand ownership based on the dimensions of brand experience with the mediating role of brand authenticity
فاطمه کیایی
59
The Impact of gamification elements on brand attachment based on SSMD theory
امیر اعتمادی
60
Explaining a model for explaining the factors affecting alienation in Arum Ada Company Qom and Urmia
النازسادات قریشیان
61
Investigating the mediating role of supply chain integration on the relationship between Trust insuppliers with supplier innovation and sustainable performance in Iran's hotel industry
زهرا امیرشقاقی
62
Investigating the mediating role of supply chain integration on the relationship between supplier innovation and sustainable performance, organizational flexibility and supply chain agility in Iran's hotel industry
زهرا امیرشقاقی
63
Investigating the effective factors on social media marketing acceptance and its effect on customer response with the mediating role of brand equity and social identification in small and medium businesses
سعیده دلیلی
Published books
#
Title
Author(s)
Publisher
Publish Date
1
Organizational performance measurement with service approach
Bahareh Osanlou - Soheila Khoddami
Fozhan
2019
2
Globalization in the context of E-commerce
Soheila Khoddami - Bahareh Osanlou
Fozhan
2019
3
Strategic agility
Soheila Khoddami - Bahareh Osanlou
Fozhan
2018
Published articles
#
Paper title
Writer
Magazine title
Publish year
Publish type
Article type
1
THE EFFECT OF LOGO ATTITUDE ON BRAND EXTENSION ATTITUDE
Bahareh Osanlou, Fatemeh Darvish
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Stu
2024
Full Text
2
A nation brand model based on the brand constructs and underlying factors: a case study of Iran
Soheila Khoddami, Bahareh Osanlou, Teresa Mirzayans
Interdisciplinary Journal of Management Studies
2024
Full Text
Presented articles
#
Title
Writer
Conference
Date
Presentation type
1
Investigating the creation of brand loyalty based on the role of brand experience and its drivers
Soheila Khoddami - Bahareh Osanlou - Sina Haeri Sereshkeh
4th International Conference on Management and Humanistic Science Research
2019
Oral
2
Investigating the market performance of companies in industrial markets based on different levels of brand awareness
Soheila Khoddami - Bahareh Osanlou - Mahmoud Sahranavard
Strategic management
2018
Oral
3
Investigating the role of inter-organizational factors in new product differentiation with an entrepreneurial approach
Bahareh Osanlou - Soheila Khoddami - Masumeh Farrokh
Strategic management
2018
Oral
4
Investigating the affecting factors on Mellat mobile bank users attitude to reuse its services, emphasizing the role of mental norms and individual innovations
Soheila Khoddami - Bahareh Osanlou - Mona Taheri
Strategic management conference
2018
Oral
5
Investigating the organizational environment factors affecting organizational performance with emphasis on the role of strategic alliance and innovation
Bahareh Osanlou - Soheila Khoddami - Roghiyeh Tajeri Zarnagh
Strategic management conference
2018
Oral
6
The effect of sales management control on organizational performance with entrepreneurial orientation
Bahareh Osanlou - Hossein Nouruzi - Sara Akbari
Second National Conference on Entrepreneurship in Tehran
2018
Oral
7
Factors affecting the promotion of brand equity in Iranian electronics industry
Bahareh Osanlou - Soheila Khoddami - Sareh Rahmati
The Second National Conference on Applied Research in The Humanities and Psychology
2018
Oral
8
Investigating barriers of knowledge management acceptance in supply chain management and providing solutions to overcoming barriers
Bahareh Osanlou - Aida Soheilifar - Soda Soheilifar
The Second International Conference on Industrial Management
2017
Oral
9
The impact of organizational culture on knowledge management based on Denison's organizational culture model
Bahareh Osanlou - Ehsan Moheban Azad
The Second International Conference on Industrial Management
2017
Oral
10
The impact of technology innovation and knowledge management on new product development
Bahareh Osanlou - Soheila Khoddami
National Conference on the Role of Mechanical Engineering in Urban Construction
2017
Oral