Brief CV
Faraz Sadeghvaziri is an associate professor at Kharazmi University. His main area of expertise is in branding. He has published over 22 articles in academic journals such as Eurasian Business Review, Journal of Business Economics, and Quality and Quantity. In addition to an extensive list of articles in both scholarly and trade journals, he has translated two books in branding into Persian. Also, he is the author of two books, i.e. Qualitative Research Method in Brand Management, and Iranian Brand Management Case Studies.
Faraz is an active consultant in branding and has served as a consultant for many Iranian companies. He has more than 12 years of teaching experience at both undergraduate and graduate levels, as well as for executive development programs.
Faraz is an active consultant in branding and has served as a consultant for many Iranian companies. He has more than 12 years of teaching experience at both undergraduate and graduate levels, as well as for executive development programs.
Educational records
#
Course
University
City
Country
Graduation Date
Total mean
1
Ph.D., Marketing Management
University of Tehran
Tehran
Iran
2
M.A., Business Administration
Tarbiat Modares University
Tehran
Iran
3
B.A., Business Administration
Allameh Tabataba’i University
Tehran
Iran
Languages
#
Language
Translation Skill
Dialogue Skill
1
English
Good
Good
1
Arabic
Good
Good
Academic & scientific positions
#
Responsibilities Titles
Name of Organization
Starting Date
Termination Date
1
Marketing Manager
شرکتChina National Building Materials Group Corporation (CNBM)
References
#
Persons
Contact Information
1
Pro. Ali Akbar Farhangi
2
Dr. Hasangholipor
3
Dr Dehdashti
Research interests
#
Title
Start date
1
Branding
2
Pratical Research
Theses supervised
#
Title
Persons
1
Examine the impact of nostalgic brand positioning strategy on brand equity with mediating role of brand love
لیلا شفیعی
2
Designing an international branding model for industrial products (Case Study of Karoon Petrochemical Products)
محسن براری
3
investigating the impact of the Consequences of Corporate moral violations on customer’s behaviors in social media platforms caused by customer perceived hate
حامد زراوندی
4
Investigating the Impact of Corporate Social Responsibility on Employee Satisfaction and Turnover Intention with the mediator role of employer brand identification and employer brand personality appeal (Case Study: Iran Hospitality Industry)
محمد عظیمی یانچشمه
5
Strategy Development for Advergames(Advertising games) in Iran based on Blue Ocean Strategy
امیرمهدی پرورش
6
The Effect of Using Digital Marketing Strategies on Marketing Performance in Inbound Tourism Industry of Iran
مرضیه مرادی
7
Investigating the impact of national stereotype on purchase intention with the mediating role of country of origin image, perceived quality and perceived value.
Case Study: Consumers of Iranian Transportation Industry Equipment in Kurdistan Region
اسد عباسی قادیکلائی
8
investigating the impact of employer brand on human resource productivity by employee empowerment mediation
هما خواجه وند
9
Investigating the Impact of brand personality on brand love in tourism industry
محمدامین مظفری علی ابادی
10
The effect of brand gender on word of mouth marketing with the mediating role of brand love, and brand identification on the Instagram social network
عاطفه خدادادی
11
Exploring the role of blockchain technology in value creation: a multiple case study analysis based on a strategic entrepreneurship perspective
علیرضا عبداللهی
12
The influence of brand orientation on brand performance by explaining the mediating role of brand strategic management and costumer value co-creation (Case study: Kabul University)
زبیراحمد صادقی
13
E-tailing brand experience scale development and validation in Iran
محمد شیرازیان
14
Developing and evaluating brand personality pattern of Saman bank from customer perspective according to Aker`s brand personality model
فاطمه حلمی شالقونی
15
The Effect of Using Digital Marketing Strategies on Marketing Performance in Tourism Case study: incoming tourism operators in Iran
مرضیه مرادی
16
Investigating the effect of employer brand gender on employees' behavioral consequences with Due to the mediating role of Brand identification and brand equity
روزبه نیک سرشت
17
Comparison of strategic plan for-profit companies and non-profit companies from appearance mission statement and outlook and values.
سیداعظم حبیب زاده
18
Investigating the Impact of Export Capabilities on Improving the International Performance of Companies Considering the Role of Competitive Advantage and Marketing Communications
نازنین یونس علی
19
Investigating the effect of employer brand gender on employees' behavioral consequences
روزبه نیک سرشت
20
Study and analysis of the mission statement in three areas of consumption (B2C), commercial-industrial (B2B) and general.
قدرت الله آخندزاده
21
Investigating the Impact of Media Policies on Cultural Capital and Community Lifestyle with Emphasis on the Moderating Role of Media Literacy (Case study: Kharazmi University)
سعید شادمان بهمبری
22
Identifying the factors affecting the selection of souvenir brands in Iran (Case study of Afghan citizens)
شهاب الدین محبی
23
Brand attachment and anti-brand actions due to the relative importance of their real and ideal self
ثریا مهراریا
24
Investigating the effect of brand gender on purchase intention
حمیدرضا هدایتی
25
Investigating the Role of Brand Attitude in the Relationship between Brand Experience and Intention to Purchase Disinfectant Products to Deal with the Covid 19 Pandemic in Third World Countries (Case Study: Afghanistan)
نصیراحمد ولی زاده
26
Using bibliometrics and computational text-mining-driven analysis to track changes in tourism marketing
نیلوفر فرخ زاد
27
Investigating the Impact Of Customer’s Online Brand Experience On Electronic Word Of Mouth: The Role Of Customer Perceived Value and Service Quality (Case Study: Saman Bank)
محمد ارج دستجردی
28
The Pathology of University Branding in Iran
حمیدرضا گلیان
29
The effect of internal brand management on organizational citizen behavior with an emphasis on the role of organizational identity
رحمی الله معصومی
30
Investigating the effect of trust and dependence on the industrial buyer supplier relationship considering the moderating effect of risk control (Case study: Industrial companies in Iran)
حمیدرضا مروج
31
Determining the factors creating brand authenticity of Business schools' lecturers
محسن عطااللهی
32
Linking brand personality to brand equity: investigating the role of consumer-brand relationship (case study: Afghan Wireless Telecommunications Company)
روح الله فطرت
33
The effect of corporate social responsibility and stakeholders' environmental pressures on strategic green marketing orientation of companies in order to gain competitive advantage and improve financial performance.
عبدالولی حیدری
34
Impact of nation brand identification on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
میرافغان تابان
35
Destination Brand Coolness: How It Affects Visitor Behavior?
مبینا رحمانی گوهر
Journal Referee
#
Magazine Title
Date of Cooperation & Explanations
1
Iranian Journal of Management Studies
2
ـournal of Business Management (JBM)
Theses advised
#
Title
Persons
1
The impact of Social marketing efforts on brand loyalty and brand purchase intention by mediation role of brand equity.
سینا جنتی
2
The effect of different components and elements of packaging on compulsive buying in customers of Tehran chain stores
منیره یزدلی
3
Factor analysis Affecting Brand Performance Considering the Mediating Role of Trust and Identification and Positive Brand Emotions (Case Study: Sunstar Juice)
شایان رضایی
4
Fostering Enhancing Brand Attachment, Brand Engagement, Relationship Value, and Brand Trust through Digital Content Marketing: The role of brand’s helpfulness
ارمین حمزه لو
5
The influence of greenwashing perception on green purchasing Intentions the mediating rule of green word of mouth and Green Skepticism.
فاطمه مافی بالانی
6
Investigating the effects of COVID-19 on Travel and Tourism Agents in Iran with particular focus on organizational resiliency.
زهرا بهبودی
7
Investigating Carroll's Social Responsibility Pyramid at Kharazmi University School of Management
محمدصادق امیدوار
8
The influence of knowledge management capabilities, strategic flexibility and strategic agility on firm performance by explaining the mediating role of business model innovation (Case study: Iranian companies working in the Iranian insurance industry)
رسول نصرت پناه
9
Investigating the Factors Affecting Customer Brand Engagement, Understood Beliefs and Understood Luxury Value and Its Impact on Brand Loyalty (Case Study: Luxury Goods Online Store)
انسیه سادات اطیابی
10
Examining the role of brands in recruitments with considering the mediating role of Employer Brand Equity
سیدامیرحسین چکامه
11
Investigating the Factors Affecting Loyalty to Distribution Platforms and Its Impact on Loyalty to the Vendor Brand
مریم نیازی
12
Investigating the Effect of Knowledge Sharing on Organizational Agility by Considering the Mediating Variables of Organizational Intelligence and Decision Making Styles in the Time of Corona-covid 19 Epidemic Crisis.
معصومه وصالی برازنده
13
Investigate on Cryptocurrencies and perception of consumers from them
عیدمحمد پویا
14
Investigating Factors Affecting Mobile Banking Intention to use with the Role of Early Trust Mediator (Case Study Bank Parsian coustomer)
پردیس مرادی
15
Examining the role of the Product brand and Corporate in recruitments with considering the mediating role of Employer brand equity
سیدامیرحسین چکامه
16
Investigating the effects of Internal and External Green Supply Chain Management Practices on Environmental Cost Savings and Supply Chain Performance by Mediating Role of Agility and Green Supply Chain Resilience in the Hotel Industry (Case Study:4 and 5-star hotels in Tehran city)
هانیه شکوری
17
The impact of brand value on brand competitiveness
فرشید فتحیان
18
The Impact of Service Quality on the Success of E-CRM Systems in Online Business Platforms: An Analysis of the Role of Customer Experience, Perceived Value, Trust, and Satisfaction
زهراسادات حسینی
19
Investigating the effect of Ambidextrous factors on international marketing agility based on Capacity-driven and Output-driven Ambidexterity
امین هنری
20
Explaining the relationship between market orientation, total quality management and companies' performance in the tourism industry (Case study: Tehran tourism Service Firms)
بهار همتی
21
Identify and prioritize the factors affecting brand loyalty in the field of fashion change
داوود باشوکیان
22
modeling investment strategy of successful investor in Tehran stock exchange
حمیدرضا عزیزی کوهانستانی
23
brand experience effects on purchase intention: the role of brand attitude, brand trust, brand attachment, age and income
مهسا محمودیان
24
Identifying the drivers and consequences of brand aversion based on the theory of planned behavior and social identity
فائزه اقارضائی
25
Identifying the Effective factors on branding of faculty of management of Kharazmi university
محمدرسول نفرکلکو
Course taught
#
Lesson Title
Place & Date of Lecture
1
Brand Management
2
Market Research
Published books
#
Title
Author(s)
Publisher
Publish Date
1
Changing Practices of Tourism Stakeholders in Covid-19 Affected Destinations
Zahed Ghaderi, Zahra Behboodi, Faraz Sadeghvaziri and Ian Patterson
Channel View Publications
2023
2
Iranian Brand Management Case Studies
Faraz Sadeghvaziri
ََAdibanreoz
2021
3
Qualitative research method in brand management
Faraz Sadeghvaziri
Fozhan
2020
Published articles
#
Paper title
Writer
Magazine title
Publish year
Publish type
Article type
1
Corporate social responsibility and employer brand personality appeal: approaches for human resources challenges in the hospitality sector
Mohammad Azimi, Faraz Sadeghvaziri, Zahed Ghaderi, Collin Michael Hall
Journal of Hospitality Marketing & Management
2024
Full Text
2
Investigating the Effect of Institution Reputation on Student Loyalty's Dimensions in the Framework of Relationship Marketing in Higher Education
Ali Shams, Faraz Sadeghvaziri, , Farshid Falatoon Nejhad
Journal of Relationship Marketing
2024
Full Text
3
Development and validation of a scale for measuring E-retail brand experience
Mohammad Shirazian, Imran Khan, Faraz Sadeghvaziri, Elham Ebrahimi
QUALITY and QUANTITY
2024
Full Text
4
Alireza Abdollahi, Faraz Sadeghvaziri, Abderahman Rejeb
QUALITY and QUANTITY
2023
Full Text
Original Article
5
Faraz Sadeghvaziri, Omid Gomar, Mohammad Azimi, Ali Shoja, Amin Mozafari
Iranian Journal of Management Studies
2022
Full Text
Original Article
6
Faraz Sadeghvaziri, Mohammad Azimi
Zeitschrift fur Betriebswirtschaft
2021
Full Text
Original Article
7
Ebrahimi Elham, Faraz Sadeghvaziri, Soroush Shazaie abyaneh
Iranian Journal of Management Studies
2020
Full Text
Original Article
8
Mohsen Ghobehei, Faraz Sadeghvaziri, Elham Ebrahimi, Khashayar Afshar Bakeshloo
Eurasian Business Review
2019
Full Text
Original Article